BigXthaPlug, born Xavier Landum, is a Dallas-based rapper, songwriter, and record producer who went from selling music on the streets of South Dallas to the Billboard Hot 100 in just a few years. He is best known for his deep baritone voice, his gritty Southern storytelling, and breakout singles like “Texas” and “Mmhmm”. His main source of income comes from music streaming royalties and touring, plus earnings from his own record label, 600 Entertainment.
Fans constantly ask about the BigXthaPlug age question, and the answer is simple: he is 28 years old in 2026, born on May 12, 1998. But his age tells only part of the story. In this guide, you will find his full biography, real name, net worth estimates, height and weight details, career timeline, family facts, and answers to the most asked questions about his life.
| Detail | Information |
|---|---|
| Full Name | Xavier Landum |
| Stage Name | BigXthaPlug |
| Date of Birth | May 12, 1998 |
| Age (2026) | 28 years old |
| Birthplace | Dallas, Texas, USA |
| Nationality | American |
| Profession | Rapper, songwriter, record producer, label founder |
| Genres | Southern hip-hop, trap, country rap |
| Years Active | 2019 to present |
| Distribution | UnitedMasters (independent) |
| Publishing | Sony Music Publishing |
| Own Label | 600 Entertainment (founded 2023) |
| Debut Album | Amar (2023) |
| Breakout Singles | “Texas”, “Mmhmm” |
| Height | Around 6 feet 2 inches (188 cm), widely reported |
| Weight | Around 210 pounds (95 kg), estimated |
| Children | Son: Amar Landum |
| Net Worth (2026) | $1.5 million to $3 million (estimated) |
Who Is BigXthaPlug?
BigXthaPlug is the stage name of Xavier Landum, an American rapper from Dallas, Texas. He first made noise in the Southern rap underground with a voice that sounds twice his size and lyrics pulled straight from real street experience. No gimmicks. No costume changes. Just a heavy, drawling delivery over bass-rich Texas production.
He built his career as an independent artist, working with UnitedMasters for distribution and holding a publishing deal with Sony Music Publishing. That setup lets him keep a much bigger slice of his streaming and touring revenue than most major-label artists. He also runs his own imprint, 600 Entertainment, which has earned him a spot on Billboard‘s Power Players list.
By 2026, he had crossed from rap into country music with his 2025 album I Hope You’re Happy, working alongside stars like Luke Combs and Jelly Roll. Few artists move between the Billboard hip-hop and country charts in the same year. BigXthaPlug did exactly that.
BigXthaPlug Age
BigXthaPlug was born on May 12, 1998, which makes him 28 years old in 2026. His birthday already passed this year, so the math is clean. Every major biographical listing, including his Wikipedia page, reports the same date.
His age puts his timeline in sharp focus. He started releasing music seriously around 2019, when he was 21. He dropped his debut album Amar at 25 and his second album Take Care in the year he turned 26. His first Billboard Hot 100 entry, his RIAA certifications, and his country crossover all happened before his 28th birthday. That speed explains why fans double-check his age. It does not feel like a “decade in the game” story, because it isn’t one.
BigXthaPlug Net Worth
BigXthaPlug’s exact net worth is not publicly confirmed, since he has never released official financial statements. Based on his touring schedule, RIAA certifications, publishing deal, and independent distribution setup, most credible entertainment finance estimates place his 2026 net worth somewhere between $1.5 million and $3 million. Other sites quote lower figures, but those tend to come from automated calculators that track social media engagement rather than real royalty statements, tour grosses, or label revenue.
Treat any single number you see online as an estimate. What makes the higher range believable is the evidence behind it. He owns his catalog through UnitedMasters, collects songwriting payouts from Sony Music Publishing, holds multiple RIAA-certified singles, and headlines both hip-hop and country festival stages in the same year. That combination is rare and valuable. Unlike many young artists, he also earns from the business side as the founder of 600 Entertainment.
BigXthaPlug’s Main Income Sources
- Streaming royalties from tens of millions of monthly Spotify listeners and more than a billion cumulative YouTube views
- Touring and festival fees, including headline shows and major country and hip-hop festival slots across the US and Canada in 2026
- 600 Entertainment, his own label, which earns from signed artists and back-end deals
- Sony Music Publishing payouts for songwriting credits across his catalog
- Merchandise sales tied to tours and album releases
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BigXthaPlug Height and Weight
BigXthaPlug has never officially confirmed his exact measurements, so this part deserves honesty rather than a dressed-up guess. Most sources place him at approximately 6 feet 2 inches (188 cm) tall, though some listings put him closer to 5 feet 10 inches. His frame gives him a commanding stage presence, especially paired with that deep baritone voice. That is part of what makes his live shows feel larger than life.
His weight is generally estimated at around 210 pounds (95 kg), giving him a solid, athletic build. In concert footage and interviews, he reads as broad-shouldered with a naturally imposing frame. Because he has not verified these numbers himself, treat them as the most consistent reports rather than official stats.
BigXthaPlug’s Early Life in Dallas
Xavier Landum was born and raised in Dallas, Texas, in a household where music never stopped playing. His mother loved soul and blues. His father kept discipline and played UGK, the Isley Brothers, Drake, and Lil Wayne. That mix of Southern rap and classic soul shaped his ear from an early age.
His childhood was not easy. He witnessed a robbery attempt as a young boy and later described watching his mother handle threats to the household while his father kept order at home. At nine, he moved to Commerce, Texas to live with his father. School did not go smoothly. He skipped classes and got into fights, and football became his escape route.
After graduating from Ferris High School in Ferris, Texas, he enrolled at Crown College in Minnesota in 2016 to play college football. That path ended fast. He was caught selling marijuana to students, police found product in his dorm room, and the school expelled him. His football career was over before it started. That dead end became the fuel for everything that followed.
How BigXthaPlug Became Successful
His rise did not happen overnight, and it included real setbacks before the breakthrough. Here is the timeline that matters:
- 2019-2020: He started releasing music seriously, building an audience through streaming and social platforms instead of chasing a traditional label deal.
- 2022: He was arrested on weapons and marijuana charges and spent time in jail. During solitary confinement, he began writing music seriously. That time behind bars turned him into a songwriter.
- February 2023: After his release, he dropped his debut album Amar, named after his son. The single “Texas” earned RIAA Gold certification and became his first true breakout hit.
- 2023: “Mmhmm” debuted on the Billboard Hot 100 and later went multi-platinum. He also launched his own imprint, 600 Entertainment, signing artists Ro$ama and Yung Hood.
- 2024: His second studio album Take Care expanded his catalog. He was named to the XXL 2024 Freshman Class, one of hip-hop’s most-watched annual honors.
- 2025: He made a bold pivot into country rap with I Hope You’re Happy, featuring Luke Combs, Jelly Roll, Darius Rucker, and Shaboozey. The album was reported to have debuted at number 7 on the Billboard 200, ranking in the top two on both the R&B/Hip-Hop Albums and Country Albums charts.
- 2026: He kept touring across hip-hop and country stages, from Stagecoach to state fairs, with dozens of shows scheduled through the fall.
That arc, from expelled college football player to charting recording artist and label boss in under five years, is why his story connects with so many young fans watching in real time.
BigXthaPlug’s Albums and Discography
His catalog has grown fast. Here is how it stacks up:
| Project | Type | Year | Key Fact |
|---|---|---|---|
| Amar | Studio album | 2023 | Debut album, named after his son; includes RIAA Gold single “Texas” |
| Take Care | Studio album | 2024 | Expanded his catalog after the XXL Freshman nod |
| I Hope You’re Happy | Studio album | 2025 | Country-rap crossover; reported #7 debut on the Billboard 200 |
| Earlier EP and mixtape releases | EP / mixtape | 2020-2022 | Underground releases that built his Texas fanbase |
600 Entertainment: His Record Label
In 2023, BigXthaPlug launched 600 Entertainment, his own imprint. He signed rappers Ro$ama and Yung Hood as the first artists on the roster. That move turned him from a performer into a label executive. Billboard later recognized him on its Power Players list for exactly that reason.
Running a label at 25 takes a different kind of ambition. Most artists his age focus only on their own releases. He is building a roster, cutting deals, and learning the back end of the music business while his own catalog keeps growing. Like Hunxho, another young Southern rapper who broke out at a similar age, he understands that owning the music matters as much as making it.
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BigXthaPlug’s Biggest Songs and Collaborations
His sound starts with “Texas” and “Mmhmm”, the two records that put him on the map. “Texas” became a regional anthem with RIAA Gold certification. “Mmhmm” cracked the Billboard Hot 100 and kept climbing into multi-platinum territory. Other fan favorites include “Safehouse”, “Mr. Trouble”, “Levels”, “The Largest”, and “Pray Hard”.
His collaborations show how wide his range has become. He has worked with Post Malone on “Cold”, Bailey Zimmerman on “All The Way”, Darius Rucker on the title track of I Hope You’re Happy, and Jelly Roll on “Box Me Up”. His 2025 album also features Luke Combs, Shaboozey, Ella Langley, Thomas Rhett, and Tucker Wetmore. That guest list tells you everything about where his career is heading.
BigXthaPlug’s Signature Style and Voice
The first thing anyone notices about BigXthaPlug is his voice. It is a deep, heavy baritone with a Texas drawl that makes every verse sound like a declaration. Producers often build his tracks around it, letting the vocal carry weight that thinner voices could never manage. You can hear the influence of UGK and Scarface in his cadence, but the delivery is entirely his own.
His songwriting sticks close to lived experience. Jail time, fatherhood, street life in Dallas, the grind of staying independent. He writes about those things in plain language, and that directness is a big reason his fanbase trusts him. There is no persona to maintain and no act to keep up. What you hear is what he has lived.
The production behind him blends classic Southern rap textures with modern trap drums and, more recently, country instrumentation. Banjo lines sit under 808s on his 2025 record. Steel guitar weaves through verses about Dallas street corners. That blend should not work on paper, but in his hands it sounds natural. It is the sound of a Texas kid raised on blues, soul, and rap refusing to pick just one.
BigXthaPlug Concerts and Tours in 2026
BigXthaPlug has kept an aggressive touring schedule throughout 2026, mixing headline shows with major festival appearances. His stops have included BottleRock in Napa, Stagecoach, the Cowboys Music Festival in Calgary, and state fair performances in Iowa, Oregon, and Alaska. He headlined a hometown show at Dallas’s Dos Equis Pavilion in May 2026, a full-circle moment for an artist who built his entire foundation in that city.
His fall 2026 calendar includes dates like the Riverfront Revival in North Charleston, the Big Fresno Fair, and a Halloween show at the Miramar Regional Park Amphitheater, with November dates in College Station, Texas, and Tucson, Arizona. Setlists shift by venue, but a core group of songs shows up nearly every night: “Texas”, “Mmhmm”, “Pray Hard”, “Hell At Night”, “The Largest”, “Cold”, and “All The Way”. Fans describe his shows as high energy, with strong crowd interaction and a setlist that blends his hip-hop roots with his newer country material.
BigXthaPlug’s Family and Personal Life
BigXthaPlug keeps his private life quieter than his music. What is publicly known centers on his son, Amar Landum. He named his debut album Amar after the boy, and fatherhood shows up as a recurring theme in his interviews. Reports place his son’s birth around March 2022, though BigXthaPlug has not shared many details beyond the music.
He is not married, and he rarely discusses relationships publicly. His parents remain a big part of his story. He has spoken about his mother as his closest friend and his father as the disciplinarian who kept him grounded. Growing up, their record collections shaped his sound, and their influence still echoes in the soul and blues undertones of his production. Like many artists who turned streaming momentum into real fortune at a young age, including Billie Eilish, he tends to keep family out of the spotlight while the career stays front and center.
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BigXthaPlug on Social Media
BigXthaPlug stays active across the major platforms, and his numbers have grown fast alongside his chart success. His YouTube channel has pulled in well over a billion cumulative views across his catalog. Spotify lists him with tens of millions of monthly listeners, driven largely by “Texas”, “Mmhmm”, and his country crossover tracks. On Instagram and TikTok, he posts tour announcements, behind-the-scenes clips, and performance footage for a growing follower base.
Because follower counts change constantly, always check his verified profiles directly for the most current numbers rather than relying on a fixed figure from any single article.
Frequently Asked Questions
How old is BigXthaPlug in 2026?
BigXthaPlug is 28 years old in 2026. He was born on May 12, 1998, in Dallas, Texas.
What is BigXthaPlug’s real name?
His real name is Xavier Landum. He performs under the stage name BigXthaPlug.
What is BigXthaPlug’s net worth?
His exact net worth is not publicly confirmed. Credible estimates place it between $1.5 million and $3 million in 2026, based on his touring, certifications, publishing deal, and independent label.
How tall is BigXthaPlug?
Most sources report him at around 6 feet 2 inches (188 cm), though some list him at 5 feet 10 inches. His exact height has never been officially confirmed.
Is BigXthaPlug signed to a major label?
No. He is independent, working through UnitedMasters for distribution and Sony Music Publishing for publishing. He also runs his own label, 600 Entertainment.
Does BigXthaPlug have children?
Yes. He has a son named Amar Landum, born around March 2022. His debut album Amar is named after him.
What genre does BigXthaPlug make?
He started in Southern hip-hop and trap, then expanded into country rap, most notably on his 2025 album I Hope You’re Happy.
What is BigXthaPlug’s biggest hit?
“Mmhmm” and “Texas” remain his most streamed and most certified songs to date.
Where is BigXthaPlug from?
He was born and raised in Dallas, Texas. He still reps the city hard, and his music is built around Texas rap traditions.
What happened to BigXthaPlug in 2022?
He was arrested on weapons and marijuana charges and spent time in jail. He used that time in solitary confinement to write music seriously, which led directly to his debut album after his release.
Conclusion
BigXthaPlug’s story is still being written, and that is exactly what makes it compelling. At 28, he has already turned a difficult upbringing, an expelled football career, and a stint in jail into RIAA-certified hits, a charting country-rap album, and his own record label. His exact net worth, height, and weight may not be officially confirmed, but his impact on both hip-hop and country music absolutely is.
Whether you know him for “Texas”, his surprising country crossover with Luke Combs and Jelly Roll, or his growing footprint as a label founder through 600 Entertainment, one thing is clear: BigXthaPlug is only getting started. For more verified biographical details, see his Wikipedia profile, and check his Ticketmaster page for upcoming concert dates.
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